Conferences present the perfect occasion to showcase your business. With a captive audience, you can seize the opportunity to promote your brand and generate new business. Whether it’s participating in workshops, completing surveys or visiting your exhibition stand, an effective way to encourage attendees to participate and actively engage with you is through the use of promotional products.
Branded merchandise is a powerful tool in your marketing toolbox. When conference attendees receive a promotional giveaway, they feel valued and appreciated, creating a positive association with your brand. They are great conversation starters and icebreakers encouraging attendees to talk to one another about your product and spread the word about your business!
If you are thinking about handing out promotional gifts at your next conference but are not sure which items to choose or how to use them effectively, read on as Recognition Express the UK has some top tips to help you.
If you can use promotional gifting strategically and choose the right merchandise for your target audience, it’s possible to create a vibrant and interactive environment between your company representatives and your delegates which will make it easier for you to start a conversation and promote your business. There are different ways you can do this, and several fun items on which you can put your logo, such as stress toys shaped like a brain or a heart, a wooden puzzle, seed sticks and even branded sweets, mints and chocolates which are sure to get everyone talking and participating.
Handing out a branded welcome pack is a great opening to any conference or event. Include a few helpful and useful items so that guests can get the most out of your conference, such as a branded notebook and pen to take notes. A conference folder is the ideal item to collect information and handouts. When they return home or back to the office, it will remind attendees of your business, and what you offer and if you include your business card, they can contact you in the future. And a branded bag to carry your welcome goodies is always appreciated.
If you are hosting a conference, wearing name badges printed with your company logo is a great way to emphasise your business and make your colleagues approachable to new and existing customers. Lanyards printed with your company logo or message are also an eye-catching way for delegates to display their own ID cards, which is great to encourage networking, and they can continue using it back in their own workplace, which means more exposure for your brand.
When thinking about brand awareness, choose promotional items which are highly visible and frequently used such as branded tote bags or umbrellas. These are great conference takeaways that can be used long after the event to advertise your business but there are also some great items which can be used on the day. A conference essentials handy can kit contains everything delegates need to survive a conference and includes a pack of tissues, hand sanitiser, mints, screen cleaner and microfibre cloth – all pocket-sized for convenience. It is also useful to give high-quality and unique gifts that will appeal to your audience, such as a shaped key ring which is relevant to your industry.
Does your conference have a theme this year? Perhaps you are branching into a different area or launching a new product or maybe you want to promote your sustainability credentials? Recognition Express the UK offer many eco-friendly promotional products, from notebooks to pencils, bags and drinking bottles made from sustainable materials such as ocean recycled plastic. Badges are a fun and cost-effective way to promote a theme, product or brand messaging. By urging delegates to wear a badge, it creates a talking point and encourages people to interact with your event.
Here’s a quick list of just some of the items we regularly supply to conference organisers, but it’s only a snapshot. If you would like help in putting together a swag bag for your visitors, get in touch with the team, and we’ll come up with some novel ideas and useful promotional merchandise for your event.
• Cotton shoppers
• Lanyards
• Notebooks
• Pens
• Stress balls
• Hand sanitiser
• Stick notes
• Bottled water
• Mints (or mint cards)
• Promotional sweets
• Caps
• Water bottles
• Power banks
If you want to turn your conference delegates into brand advocates, spreading the word about their positive experience of your event and promoting your business, then promotional merchandising is the way to go! For all your branded gift ideas, contact Recognition Express the UK or email [email protected] today.
