Recognition Express Essex

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Print and engrave promotional pens

Behind the scenes: How we print and engrave promotional pens [video]

Posted on: October 16th 2024    •    Posted in: Promotional Products

Branded pens are one of the most popular promotional marketing tools, but have you ever wondered how we get your logo onto the curved barrel of a pen? Take a look at our videos to find out just how it is done.

What are the most popular printing methods for promotional pens?

We use various processes depending on the type of pen, number of colours involved and the complexity of the logo. Let’s explore three of the most common methods we use.

Screen printing

Screen printing is a cost-effective method for large-volume orders. It uses a mesh screen to transfer ink onto the pen’s surface. The design is “burned” onto the screen, allowing ink to pass through only in the imaged areas. This technique is ideal for simple designs and can produce vibrant colours. However, it’s not the most cost-effective choice if you only require small quantities.

Watch our video below:

Pad printing

Pad printing is a versatile technique that works well on curved or irregular surfaces. It uses a silicon pad to transfer ink from an etched plate onto the pen. This method allows for intricate details and small text without losing image quality. Pad printing is fast, cost-effective, and can reproduce up to four colours, making it a popular choice for many promotional pen orders.

Laser engraving

Laser engraving uses focused light to etch designs directly onto the pen’s surface. This technique is particularly effective for metal pens, creating a permanent, high-quality finish. Laser engraving is precise, eco-friendly, and ideal for elegant, exclusive designs. It’s best suited for single-colour logos or text, as it can’t reproduce multi-colour designs.

Watch our video below:

 

Quality control

Once printed, the final step in the printing process is curing and quality control. For ink-based methods like digital and pad printing, the pens are cured to set the ink permanently. This may involve using heat guns, conveyor dryers, or UV light, depending on the ink type. Laser-engraved pens typically don’t require curing but may need a protective clear coat applied. We undertake strict quality control procedures to ensure the printing process has produced the desired results. Only after passing these quality checks do, we release the promotional pens, ready for distribution.

Each printing technique has its strengths, and the choice depends on factors like pen material, design complexity, and order quantity. When you order your pens, we’ll guide you as to the best solution to ensure you get a high-quality result that effectively showcases your brand.

Tips on how to get the best from your promotional pens

Logo design

The complexity of your logo design has a substantial impact on print quality. Simple designs tend to reproduce better on pens due to the limited print area. Complex logos with intricate details or multiple colours may lose clarity when scaled down to fit on a pen. It’s advisable to keep the design straightforward, focusing on key elements that remain recognisable even in small sizes. This approach ensures better readability and a more effective representation of your brand.

The printable area on pens is typically small, so your design must fit within these constraints. It’s best not to cram too much information in. With pens, less is more, and simplicity is key! It’s advisable to keep your design simple and avoid complex details that may not reproduce well in such a small space.

Pen material

The material of the pen plays a significant role in determining the print quality. Metal pens, often made from aluminium, brass, or stainless steel, offer a premium feel and are ideal for laser engraving. This technique creates a permanent, high-quality finish that won’t wear off. Plastic pens, on the other hand, allow for more vibrant colours and are suitable for screen or pad printing, which ensures sharp detail for extended periods. The choice of material affects not only the printing technique but also the overall look and durability of the logo.

If you’re looking for promotional pens, talk to the team at Recognition Express. With our help, these small yet powerful marketing tools can make a big impact, promoting your brand and leaving a memorable impression on your target audience.


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