As a promotional item branded umbrellas are one of the most well-received gifts you can give. Not only are they appreciated when it rains (and let’s face it, this happens quite often!), but also, the branding exposure they can give you is perhaps second to none.
Call Recognition Express Enfield on 0208 2416989 or email sales@re-enfield.co.uk
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As a promotional item branded umbrellas are one of the most well-received gifts you can give. Not only are they appreciated when it rains (and let’s face it, this happens quite often!), but also, the branding exposure they can give you is perhaps second to none.
Walk down any high street when it’s wet or when you next attend an outdoor event and you’ll see savvy brands promoting their services. If you notice them, just consider how many other people will do the same and the brand exposure you can get on an otherwise miserable day can be significant.
With the right design, umbrellas can be a very sought after gift, which you know is not going to be thrown away, and will be used time after time. Just consider the benefits:
Large branding area for your logo or message
High perceived value
Lots of branding options (on the panels, sleeve, tie wraps)
More likely to be retained and used than most other promotional items
How to choose the right promotional umbrella
You might think that one umbrella is very much like any other, but you would be surprised that there are major differences and the decision on which umbrella is right for you needs careful consideration.
Let’s take a look at a typical umbrella and try and explain what the differences are.
Printing Method
Screen printing
Typically most umbrellas tend to be screen printed, particularly if you are looking for a one or two colour print. The reason it’s so popular is that it’s a cost effective and long lasting option. If you are looking for a full colour logo print then ‘dye sublimation’ offers a more cost-effective option.
Dye Sublimation
The umbrella fabric is permanently dyed by a process of heat and pressure. The main advantages of dye sublimation are:
It’s a more economical process when you want a smaller quantity
The printed images are permanent and do not peel or fade
Full colour printing can be achieved without the need of lots of printers plates (which makes it a more economic choice)
Photorealistic printing can be achieved
Your design can be printed all over the panel which, with the right design, can create a stunning visual impact
Colours are bright due to the bonding of the dye to the fibres of the fabric
Frame and rib material
Budget umbrellas tend to be made of iron (which can be heavier), while the mid- to high-end range are often made of fibreglass. Fibreglass stems and ribs combine strength with lighter weights, making it a popular choice.
Windproof or stormproof?
A windproof umbrella features higher flexibility and stability than a standard umbrella frame. A stormproof umbrella can be brought back into shape if it is blown inside out. If you’re looking for a premium gift, we would always suggest that it’s worth looking at stormproof options.
Handle
Depending upon the model there are many options available including wood or rubber, eva or gel, pistol grip or round. It’s the part that you will be holding all the time so it pays to be comfortable.
Ease of opening
We offer a range of different opening mechanisms including clip, push button or automatic opening.
Degree of personalisation
This is where umbrellas really come into their own with options to personalise the canopy, frame & handle colours. Some models give you a limited choice while with others you can choose from a wider range of options to align with your corporate colours.
Vented umbrellas
A vented umbrella is designed to allow wind to pass through the vents in the canopy. In doing so it reduces the chances of the umbrella blowing inside out in strong winds. The upper canopy of the umbrella overlaps the lower canopy to keep out the rain, no matter what the conditions.
A branded umbrella could be used as a giveaway, as a loyalty gift, or used to assist with your business operations – maybe on a car forecourt for customers viewing cars, or a new home site for customers viewing show homes or building plots. There are so many practical uses for branded umbrellas.
Come rain or shine branded umbrellas are great for your brand. Call the team at Recognition Express Enfield and we’ll guide you through the many options available. Test.
Call Recognition Express Enfield on 0208 2416989 or email sales@re-enfield.co.uk
