It’s time to accelerate your brand’s visibility. In the fast-paced world of the motor industry, from bustling car dealerships to essential service and MOT centres, distinguishing your brand from the competition is crucial. The vehicles may be the stars of the showroom, and the mechanics the whizzes under the hood, but it’s branded promotional products that can drive home your marketing message long after the customer leaves the premises.
In fact, unlike many brands, those in the motor industry have a strategic advantage. While your customers have their vehicle out and about, you can use vehicle-related items to showcase your name. That means that when they reach for their car manual, keys, travel mugs or tools, they get to see your brand name every time. And that could be just the nudge they need to get in touch.
At Recognition Express we specialise in offering innovative and effective promotional solutions that not only resonate with your target audience but also elevate your brand presence.
Promotional products serve as more than just giveaways; they are a powerful marketing tool that enhances brand recognition and customer loyalty. For businesses in the motor industry, including car dealerships, garages, car hire providers, and MOT service centres, customised promotional items can create lasting impressions. These products not only remind your customers of your excellent service but also act as a form of mobile advertisement, spreading your brand name wherever they go.
But to be effective, you need to choose the right products that reflect your brand and your business. That’s why we bring you promotional products and merchandise that fit in with the service you offer.
If your branded items are in the vehicle then they are right on hand when your customer needs to remember you, not wallowing in a drawer back at home. Here are our top suggestions:
Ice scrapers: Essential during the colder months, branded ice scrapers are a practical gift that customers will keep in their vehicles, ensuring your brand is literally in their hand.
Air fresheners: Custom air fresheners are a cost-effective and prominent way to keep your brand in your customer’s line of sight.
Tyre tread depth gauges: Safety tools like tyre tread depth gauges remind customers that you care about their vehicle’s upkeep and safety.
Screen cleaning cloths: Keep your brand in clear view with screen cleaning cloths, ideal for navigation screens and mobile devices.
Wheel nut bags: Be seen at a breakdown moment, making you the first port of call.
Car document wallets: Car document wallets not only help organise important vehicle documents but also provide a large canvas for your branding.
Mobile phone holders: An essential that customers will appreciate while they build brand recognition.
First aid kits: Show you care with a branded first aid kit, a thoughtful addition to any car.
Wash sponges: Wash sponges are a great giveaway for service centres, promoting your brand with every car wash.
Torches/flashlights: Be on hand for after dark moments or when inspections need to be made.
The nature of motor industry businesses is that yours is a brand on the move. We can get your brand moving places with the right items:
Travel mugs: Travel mugs are perfect for those who spend a lot of time on the road, offering a daily branding opportunity.
Keyrings: Small, but essential, keyrings are the stalwart of promotional items for motor industry businesses.
USB car chargers: Every time your customer charges their device, it’s your name they see.
Cooler bags: Fun and practical, your customers will associate your brand with good experiences.
Promotional items aren’t just giveaways. They are also a way of ensuring your brand is professionally represented by your employees in the showroom, on the garage floor or at events:
Coasters: From coasters made of recycled tyres through to a range of different materials, we put your brand on countless desks.
Branded clothing: Branded clothing for staff uniforms or as customer giveaways enhances professional appearance and promotes brand cohesion.
Pens: Practical but clever, promotional pens continue to be a favourite item for businesses with good reason.
Umbrellas: help customers stay dry on your forecourt with our range of umbrellas with a matching range of options to fit all budgets.
Feather flags: Attract attention from afar and make your location stand out.
Gazebos: Enhance outdoor events or sales days with these practical items that boost brand visibility.
Branded items aren’t just for handing out to customers and displaying on your premises. We can kit out your whole team to make sure they always look smart and help to increase brand awareness wherever they go.
Gilets and bodywarmers: Perfect for our ever-changing weather conditions. Kit your team out with lightweight summer gilets, or warmer padded bodywarmers. All with options to print or embroider your brand logo or message.
Polo tops: Both functional workwear and smart enough for customer facing roles, these are a hard-wearing option for everyday branded workwear.
Fleeces and softshell jackets: Don’t let the branding on your workwear tops get lost when it gets chillier by providing your team with a branded fleece or softshell jacket. Perfect for cooler days and for staying dry.
Long and short sleeved shirts: If you need a smarter option for your workwear, we can supply a range of options for long and short sleeved branded shirts in both male and female cuts.
Multi pocket workwear trousers and shorts: Keep the branding opportunities going with branded trousers and shorts. We have both smart and functional options in male and female cuts and various lengths. Need them to adhere to strict safety standards? We can help with this too.
Hi vis safety wear: We have a full range of brandable hi vis workwear that adheres to various safety and function standards. Everything from vests, caps and t-shirts, through to overalls, jackets and trousers.
Integrating these promotional products into your marketing strategy isn’t just about giving away freebies or providing a uniform for staff; it’s about creating a cohesive brand experience. Each item should reflect your company’s values and commitment to quality, acting as a constant reminder of your brand’s reliability and expertise. They create a connection with your customer.
Let Recognition Express help you steer your promotional strategy towards success with products that give your brand the wheels to move forward. Call on 01472 343552 or email [email protected] and we’ll do our best to help.
