Page 6 - Recognition Express 2024

Your
Guide
to our range of
Personalisation Processes
Printing Techniques
Probably the oldest and simplest way to make a mark! Our printing solutions now range from screen printing through to high-tech digital. It all depends on what material the image is printed on and your budget. Some materials naturally lend themselves to certain print techniques.
• Screen Print: Ideal for both fabric and hard surface items. A simple technique best suited to simple images
and designs.
• Litho Print: The most widely used printing process. Creates full colour images from 4 base colours
CMYK (cyan, magenta, yellow, black or key).
Capable of reproducing, millions of colours and uses a traditional printing press. It’s best used for long run paper products.
• Digital Print: Capable of producing extremely vivid, wide-ranging colours. Ideal for short runs and ‘one offs’ as it does not need expensive plates and presses as with litho.
• Pad Print: Uses a soft synthetic pad to transfer simple images onto an object. Is great for irregular or textured surfaces such as golf balls.
• Transfer Printing: An image is created onto thermal paper which is then transferred onto an object using heat.
• Doming: This enhances the appearance of printed items by affixing a solid epoxy dome over the image.
It adds both protection and visual impact.
• Engraving: Capable of extremely high quality results. Primarily carried out by a computer programmed laser. Suitable for virtually all hard material including wood and metal.
• Embroidery: An ancient process that is now bang up to date and computer controlled. Reproduces your logo in thousands of tiny stitches in several colours. Gives fabrications a luxury appearance but can struggle with intricate designs.
• Hot Foil Blocking: Using a hot metal block which uses high pressure to transfer your logo, in metal foil, onto an object. Gives a really high quality appearance and is ideal for leather.
• Enamelling: Soft enamel uses melted epoxy to cover ink
in a design etched or stamped into an object. Hard enamel uses harder inks, without epoxy protection, to infill the recessed design. Both techniques give outstanding results, but hard enamel is much more durable.
Why ‘Giving a Gift’
Branded merchandise is a valuable way of connecting with your customers. An appropriate gift raises brand awareness, keeps your name in your customer’s mind and ultimately boosts sales. Marketing is often seen as a cost rather than an investment. It’s generally the first casualty of reduced business spend, probably just when you need it most. In comparison with other forms of marketing or advertising, branded merchandise has incredible longevity. This gives
a huge return on investment.
Choose your branded items carefully and it
will be saying
good things
about you for weeks, months and probably years to come!
3 Reasons
Why Branded Merchandise Really Works
1.
It continues brand engagement long after the meeting, exhibition or promotion is over. You will be remembered for longer.
2.
It creates a positive feeling about your brand, especially if the gift is relevant or of high perceived value.
3.
It is very cost effective. No other piece of promotional material is retained longer. Your brand and message is kept with the gift.
Everybody Loves a Freebie!
Giving a branded, promotional gift has the potential to boost moods and make recipients think more highly of your company. It also makes them far more likely to choose your company over a competitor.