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What’s New in Promotional Products?

What’s New in Promotional Products? Innovative ideas for your marketing campaigns in 2024

Posted on: January 10th 2024    •    Posted in: Promotional Products

One of the questions we regularly get asked is “what’s new in promotional products”. As we enter 2024 and you start planning your marketing and events activities for the year ahead, we’ve put together some of our favourite products which were recently featured in the BPMA (British Promotional Merchandise Association) Product Awards 2023-24.

The Awards celebrate the best or most innovative promotional products as voted for by a panel of independent judges from the promotional products industry.

If you’re looking for innovative ideas for your marketing campaigns in 2024 then read on to see what’s catching our eye at the moment.

Apparel product of the year – Platinum award

Kai Unisex Lightweight GRS Recycled Circular Jacket - Receiving the Platinum award for Apparel Product of the Year, this jacket has made a splash due its environmental performance. Made from recycled nylon, this brandable lightweight, fully seam-sealed jacket offers 5000mm water protection and a very comfortable 5000 g/m2 breathability.

Award & Gifting Product of the Year – Platinum award

Real Wood Trophy Awards - We are certainly seeing a growing interest in sustainably sourced real wood trophies. Available with a circular, heart or shield shaped area for branding, these are perfect for any award ceremony.

Bag & Folder Product of the Year – Gold award

Anti-Theft Backpack - Made from recycled PET and water resistant material, this backpack has a modern shape and well-structured design and comes with a built-in USB plug and charging cable making it truly flexible when on the move.

Drinkware Product of the Year – Platinum award

Soda RCS Certified Re-steel Carbonated Drinking Bottle - BPA free and made from recycled stainless steel, this 800ml bottle is RCS (Recycled Claim Standard) certified to ensure a completely verified supply chain of recycled materials and is perfect for carrying your logo. It’s unique design means you can use it for carbonated drinks and is guaranteed leakproof.

Exhibition Product of the Year – Platinum award

Paper Lanyard - It looks and feels like a textile lanyard but is made of paper from sustainably sourced wood. Fully brandable and biodegradable, they can be placed in paper recycling bins after removing the metal clip and plastic safety break for recycling.

Food & Drink Product of the Year – Platinum award

Bespoke UK Manufactured Treat Box - Who doesn’t love a sweet treat? This eco-friendly brandable pack contains a selection of edible treats including seasonal truffles, Love Heart rolls, jelly beans and a mini box of vegan bears.

Health & Travel Product of the Year – Gold award

4 Piece Mood Balm Collection - A collection of 4 different mood balms which will recharge, relax, rebalance or rejuvenate. Presented in a brandable printed box it’s no wonder this is the winner of the Gold Award for Health & Travel Product of the Year.

Innovative Product of the Year – Silver award

HidrateSpark PRO 620ml Vacuum Insulated Stainless Steel Smart Water Bottle - Winner of the Silver Award for Innovative Product of the Year, this smart bottle keeps drinks cold for up to 24 hours, will track your water intake and remind you when it’s time to drink.

Stationery Product of the Year – Silver award

Student Wellness Planner - This A5 planner is designed to promote student wellbeing during the transition to higher education. Winning the Silver Award for Stationery Product of the Year, it can be customised with coloured elastic straps, pen loops and ribbon page markers to match your college or university branding.

Technology Product of the Year – Gold award

RFID Airtag Wallet - The Gold winner for the Technology Product of the Year is made from recycled waste plastic bottles that would normally go to landfill. Made from high quality recycled vegan material and available in 12 colours.

UK Made Product of the Year – Platinum award

rHIPS.b Ice Pop, Ice Scraper Trolley Keyring - It’s no surprise this won the Platinum award for UK Made Product of the Year. This versatile pocket-size tool is an ice scraper and trolley coin keyring all in one. And it comes with a prominent area for your logo.

Writing Instrument Product of the Year – Platinum award

Evoxx Duo - This push ball pen won the Platinum award for Writing Instrument Product of the Year. Made from recycled car parts, office furniture and shopping trolleys, this pen is the perfect eco-friendly promotional branding tool.

To see all the winning products from the BPMA Product Awards 2023–24, visit bpma.co.uk.

Interested in one of these products? Want to talk through ideas for your next campaign? For all your promotional product and branded clothing requirements, contact Recognition Express Bristol North on 0117 9613550 or email [email protected].


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