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10 great reasons why promotional products will benefit your business

10 great reasons why promotional products will benefit your business

Posted on: May 29th 2024    •    Posted in: Promotional Products

You want your brand to be front of mind when your audience are making buying decisions. To help keep you there high-quality promotional merchandise needs to be a key part of your marketing strategy.

Here are 10 reasons why you should be using promotional merchandise:

1. Boost your branding power

The promotional products industry in the UK is now worth more than £1.2 billion. This is because promotional branding merchandise is a vital contributor to the sales success of many businesses. By having your brand featured on handy and accessible products your audience are using every day, keeps you front of mind and relevant. This is a simple, and often cost effective, way to promote your business, brand and services.

2. Build brand awareness with promotional products

Want to provide your audience with a constant, tangible reminder of your business? A clever promotional item can enable your brand and messages to be seen regularly and consistently, building awareness of your brand for the long term. Whether you’re after cotton shopper bags with your logo on, or branded notebooks that can be used throughout the year, at Recognition Express [location], we can help you maximise the effectiveness of your marketing campaigns with our wide range of branded merchandise.

3. Achieve your brand goals

Whatever your promotional, campaign and business requirements, having the appropriate promotional products to reinforce your marketing messages can help you achieve them. At Recognition Express, you can harness over 45 years of our industry knowledge, innovation and passion for branded merchandise to help you stand out from your competitors. Our aim is to make your buying experience simple, effective and enjoyable, leaving you more time to focus on your business objectives.

4. Make your brand memorable with branded merchandise

The right promotional products will excite and engage your target audience about your brand and messaging. In fact, when recipients are gifted branded products, they often generate an emotional response. According to a British Promotional Merchandise Association 2020 survey, 44% of recipients found their promotional product fun, while 85% highlighted them as useful. Promotional products that convey your brand in a unique way will keep your audience talking about you. From branded mugs, eco-friendly water bottles and confectionery gifts to student backpacks, cotton shoppers, umbrellas and recycled lanyards, we can help make your items more memorable. Got an event coming up? Start a conversation with visitors to your stand with a branded confectionery. Or surprise your customers with a branded gift hidden in their order. Presenting at a conference? Give attendees items they can use again, like a pen or mug featuring your business logo. Your options are endless.

5. Build brand trust and recognition

A bespoke promotional product aligned with your brand values can be an important marketing tool when it comes to gaining your audience’s confidence and loyalty. Building their trust and recognition of your brand over time can not only help cement your reputation as a dependable business, but also increase those all-important sales. Make your merchandise reusable and your brand will remain a relevant and positive reminder of your services for years to come.

6. Strengthen corporate identity and staff loyalty

Looking to show your staff your appreciation of their good work? Company merchandise can be a fun and practical way of bolstering your brand while providing something handy to use, like an embroidered jacket or polo shirt or a personalised water bottle or crystal gift or to celebrate success.

7. Save money

Need to stick to a budget? Promotional products that attract and interest your audience are a cost-effective use of your marketing spend. If you’re looking for ideas and aren’t sure where to start, then look no further than Recognition Express [location]. We’ll work with you, and source the finest products through our extensive product list to make the best use of your budget, whatever your objectives.

8. Engage with your audience with eco-friendly, sustainable promotional products

Protecting our environment, limiting our carbon footprint and using recycled materials form the backbone of a responsible marketing strategy. That’s why we are committed to working with our supply chain to source products in an ethical and sustainable way. Take our compostable desktop cube gardens, for instance, which are FSC-sourced and branded as you require. When it comes to choosing promotional products that are positive for the planet, with Recognition Express [location] you can be safe in the knowledge that your earth-friendly marketing messages will be backed up by sustainable, and ethical credentials.

9. Go bespoke all year round

Did you know that we can create tailor-made promotional products to suit your seasonal campaigns at any time of year? Perhaps you need some corporate Christmas gifts or summer products for your customers to use - and in turn promote your brand wherever they go. We have everything from towels, sunglasses and parasols to Bluetooth speakers, candles and snow globes ready for your seasonal branding to take centre stage.

10. Increase your brand impressions

By turning everyday items into powerful promotional tools showcased by your staff and customers, your business logo and messaging can be seen by hundreds of people each day simply by being used. Bags, clothing, stationery, drinkware and more can all feature your company brand and do the marketing legwork for you, making promotional products a smart solution you can trust.

To find out more contact us on 01530 513300 or email [email protected] to discuss the many options we have available. We look forward to hearing from you!


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